for Grindex

Update: 25.01.2021

Last week: 1 week 2022 (03.01.2022 - 09.01.2022)

Last full month: Dec 2021


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC
WoW 1 552 -2.5% 45.5% 1.6 673 571 -2.9% 75.1% 0.8
MoM 7 842 -1.5% 45.8% -1.3 3 429 269 -1.2% 75.8% -0.8
YTD 1 552 -18.1% 45.5% -18.8 673 571 5.1% 75.1% -9.2
MAT 117 264 -24.9% 55.4% -6.7 45 643 189 -1.2% 80.2% -1.1
CAPSICAM
WoW 18 013 -20.2% 3.6% -0.6 7 411 490 -20.0% 3.9% -0.7
MoM 106 383 11.1% 4.0% 0.5 43 240 220 11.8% 4.3% 0.6
YTD 18 013 -4.4% 3.6% 0.1 7 411 490 -7.2% 3.9% -0.3
MAT 1 064 278 -19.6% 3.2% -0.2 438 380 046 -7.1% 3.5% -0.2
MILDRONATE
WoW 71 930 -4.8% 11.6% -0.1 28 224 726 -4.3% 17.1% 0.6
MoM 417 135 -7.8% 12.3% -0.2 162 253 267 -6.5% 17.5% 0.1
YTD 71 930 9.1% 9.0% 0.3 28 224 726 -1.8% 13.5% -0.6
MAT 4 801 693 11.8% 9.3% 1.4 1 933 027 911 16.4% 14.1% 2.2
SULFARGIN
WoW 2 287 -41.3% 0.8% -0.5 1 141 842 -39.5% 1.2% -0.6
MoM 17 478 36.4% 1.2% 0.3 8 443 597 31.0% 1.7% 0.4
YTD 2 287 -8.4% 0.8% 0 1 141 842 -0.5% 1.2% 0.1
MAT 163 944 -21.7% 0.8% -0.1 79 753 837 -8.7% 1.2% -0.1
VIPROSAL
WoW 22 832 -16.4% 4.5% -0.6 9 003 076 -18.1% 4.7% -0.7
MoM 137 425 -3.2% 5.2% 0 54 451 164 -0.3% 5.5% 0.2
YTD 22 832 27.0% 4.5% 1.2 9 003 076 27.2% 4.7% 1
MAT 1 248 380 -12.2% 3.7% 0.1 473 203 531 -2.8% 3.8% 0

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 1 552 -2.5% 45.5% 1.6 673 571 -2.9% 75.1% 0.8
CAPSICAM 18 013 -20.2% 3.6% -0.6 7 411 490 -20.0% 3.9% -0.7
MILDRONATE 71 930 -4.8% 11.6% -0.1 28 224 726 -4.3% 17.1% 0.6
SULFARGIN 2 287 -41.3% 0.8% -0.5 1 141 842 -39.5% 1.2% -0.6
VIPROSAL 22 832 -16.4% 4.5% -0.6 9 003 076 -18.1% 4.7% -0.7

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 7 842 -1.5% 45.8% -1.3 3 429 269 -1.2% 75.8% -0.8
CAPSICAM 106 383 11.1% 4.0% 0.5 43 240 220 11.8% 4.3% 0.6
MILDRONATE 417 135 -7.8% 12.3% -0.2 162 253 267 -6.5% 17.5% 0.1
SULFARGIN 17 478 36.4% 1.2% 0.3 8 443 597 31.0% 1.7% 0.4
VIPROSAL 137 425 -3.2% 5.2% 0 54 451 164 -0.3% 5.5% 0.2

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 1 552 -18.1% 45.5% -18.8 673 571 5.1% 75.1% -9.2
CAPSICAM 18 013 -4.4% 3.6% 0.1 7 411 490 -7.2% 3.9% -0.3
MILDRONATE 71 930 9.1% 9.0% 0.3 28 224 726 -1.8% 13.5% -0.6
SULFARGIN 2 287 -8.4% 0.8% 0 1 141 842 -0.5% 1.2% 0.1
VIPROSAL 22 832 27.0% 4.5% 1.2 9 003 076 27.2% 4.7% 1

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 117 264 -24.9% 55.4% -6.7 45 643 189 -1.2% 80.2% -1.1
CAPSICAM 1 064 278 -19.6% 3.2% -0.2 438 380 046 -7.1% 3.5% -0.2
MILDRONATE 4 801 693 11.8% 9.3% 1.4 1 933 027 911 16.4% 14.1% 2.2
SULFARGIN 163 944 -21.7% 0.8% -0.1 79 753 837 -8.7% 1.2% -0.1
VIPROSAL 1 248 380 -12.2% 3.7% 0.1 473 203 531 -2.8% 3.8% 0

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


CAPSICAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs